Major Number: 450

Major Code: 120801

I. A Brief Introduction to E-Commerce 

Our school is one of the 13 teaching institutes authorized by the Ministry of Education to formally enroll undergraduates majoring in E-Commerce. Relying on the school resources, we established ‘E-commerce Research Center in Hubei’ (Key Research Base of Humanities and Social Sciences in Hubei), and the E-Commerce laboratory was awarded as ‘Excellent E-Commerce Laboratory in China’.

Based on the information society, oriented to the network economy, taking the industry and social needs as the starting point, focusing on innovation and entrepreneurship, emphasizing the combination of modern information technology and modern business operations, actively guiding students to build a solid foundation for information technology and accumulating advanced e-commerce related knowledge, enabling students to have the ability to e-commerce solutions, and thus grow into a leading, innovative, and practical talent in the e-commerce industry.

II. Educational Objectives

This major aims to fostering students’ professional skills in information technology, business operation, economic management. Students are equipped with business innovation ability, business planning ability, technical design ability, network entrepreneurship ability, and certain research ability. The major also cultivates high-quality talents in e-commerce industry, and provides qualified students for postgraduate education. 

III. Basic Requirements

Undergraduates are expected:  

1.To have good ideological and moral responsibility, teamwork and cooperation; to be self-confident and be able to make independent judgments; to possess a healthy physique, good psychological quality, and basic body-building skills;  

2.To master the basic theories and knowledge of information science, management science, economics, and e-commerce. To be familiar with processes, business operations and management modes in e-commerce environment;

3.To master the techniques and methods of planning, designing and implementing e-commerce systems, and initially have the ability to formulate and implement e-commerce solutions;

4.To be familiar with e-commerce related policies, and international practices, understand the frontier theories and development trends, have strong innovation capabilities and certain scientific research capabilities.

IV. Major Courses

Management, Economics Foundation, Information Economics, Advanced Language Program Design (C), Principles of Database System, Computer Network, Website Design and Management, Analysis and Design of E-Commerce System, Introduction to E-Commerce, Network Marketing, Logistics Management of E-Commerce, E-Commerce Management, E-commerce Security Authentication, Electronic Business Case Studies, etc.

V. Length of Schooling and Degree

Length of Schooling: 4 years
Degree: Bachelor of Management

VI. Distribution of Hours and Credits

VII. List of Courses

VIII. Practical Education

Practice Details 

Undergraduates are required to finish an 8-week educational practice or graduation practice to
gain 8 credits in the 7th or 8th semester; also to finish graduation thesis and pass the defense to gain 6 credits in the 8th semester. Details can be found in the following table:

Community Education 
Undergraduates are required to get 4 credits for community practice. The criterion is as follows:

X. Explanations

    1. The three majors of School of Information Management (E-commerce,Information Management and Information System, Information Resource Management) are taught identical with E-commerce category directions in the first three semesters. Namely in the first three semesters all the three majors students share the same basic courses. From the fourth semester, classes are varied according to the different majors.

    2.This specialty divides into General Education courses,major courses and personalized courses. Among them, total 45 credits for the General Education courses: 32 credits for compulsory courses, 8 credits for General Education selective courses and 5 credits for quality expanding courses.Total 60 credits for major courses: 35 credits for basic compulsory courses (10 credits for general elective courses) and 25 credits for major compulsory courses.Total 25 credits for personalized courses: that is 25 credits for major academic selective courses.

    3.The 10 credits of general elective courses:the E-commerce category majors are required to choose Advanced Mathematics B1,Advanced Mathematics B2, and Linear Algebra B as general selective courses. These total 10 credits are subordinate to major compulsory courses.

    4.The 8 credits of the General Education selective courses: students separately choose 2 credits from the following four modules :Math and Science,Philosophy and Social Science,Humanities and Arts and Education and Psychology. In total 8 credits will be gained and the choice of these courses should not be repetitive or similar to students‟ own major.    

    5.The requirement of Dual-degree and minor program. The relative courses should be selected from the major courses, 28 credits are required for minor program and 42 credits for dual-degree, also thesis is required.    

    6. Earning credits for College English. College English is taught based on students’ English proficiency. A total of 12 credits can be earned upon the completion of the College English
courses. Based on the results of the English placement test they take when entering CCNU, students will attend Preliminary Class (C-level), Secondary Class (B-level) or Advanced Class (A-level) accordingly. General English courses, with a total of 12 credits, are taught throughout three semesters for students in C-level class. For B-level students, they need to complete both general English courses (2 semesters; 8 credits) and English courses for general knowledge (1 semester; 4 credits). A-level not only includes general English courses (1 semester; 4 credits) and English courses for general knowledge (I semester; 4 credits), but also English courses for specific purpose (1 semester; 4 credits).For more details of earning credits of college English, refer to “Level-based English Teaching Implementing Scheme of CCNU”.(CCNU Administrative File[2015]No.232)      

    7. Earning credits for University Sports. Students earn credits for University Sports by joining the University‟s sports clubs. They should at least earn 4 credits in four semesters by taking courses offered by sports clubs. Furthermore, they must take the National Standard Test for Students‟ Physical Health 4 times (once every year). For more details, refer to “Notice of Ministry of Education on Issuing „Basic Standards for Physical Education in Colleges and Universities‟”. For more details of earning credits by joining sports clubs, refer to “Implementation Plan for the Reform of CCNU‟s University Sports Courses”. (CCNU Administrative File [2015] No. 246).      

    8. Assessment of Information Technology Capability (ITC).Students are not allowed to graduate before they pass the University‟s assessment of their ITC. They are qualified if 1) they pass the ITC test organized by the University upon their enrollment, or 2) they obtain the National Computer Rank Examination Certificate, or 3) they take the course Computer Basics (2 credits) and pass its assessment. Students who pass their ITC assessment in either of the first two ways do not earn extra credits. Those who pass their ITC assessment in the third way earn 2 credits, which can be accepted as credits for Free Elective Courses. Non-free normal students should pay extra fees for earning the credits.    

    9.Students are expected to take part in an 8-week educational practice or graduation practice  organized by college in the 7th or 8th semester(8 credits will be gained after finishing the practice).Students are also required to finish graduation thesis in the 8th semester and pass the defense(6 credits will be gained). Students could join social activities or practical activities in summer or winter vacations.    

    10.All the qualified students who get all the required credits (130 credits for the courses and 4 for community education), complete all the required level of college English, university sports, ITC etc and pass the thesis defense can get their degree, Bachelor of Management.